Upsidia

Social media management service for local service businesses in the UK

We help tradespeople and local service businesses stay visible on social media without taking time away from their work. From planning and writing posts to showcasing completed jobs, we manage your Facebook and Instagram content so potential customers can see what you do and why your business is worth choosing.

Why it matters

How local service businesses use social media

When people need a plumber, electrician, or cleaner, many look for proof before they pick up the phone. Here's how UK businesses and their customers use social media.

iwoca SME survey 2025 · Square UK Local Economy Report 2026

Being present online is a starting point. The challenge is keeping that presence useful, professional, and consistent without adding another job to an already busy schedule.

The problem

Why local service businesses need help with social media

For most local service businesses, an under-used social media presence comes down to four common problems.

  1. You are too busy doing the actual work

    You are on a customer's property, travelling between jobs, ordering materials, writing quotes, or managing staff. Social media is the first thing to slip.

  2. You haven't showcased your best work

    You complete great installation, repair, renovation, and maintenance jobs every week. If those rarely get shared, potential customers never see the quality of what you do.

  3. Posting becomes a last-minute task

    One week you post several times, then nothing for a month. Without a plan, your content ends up repetitive or unrelated to the services you want to promote.

  4. You don't know what to post

    A before-and-after photo? A common problem explained? A customer review? A service promotion? You know your trade far better than you know content marketing, and that's perfectly reasonable.

That's where we come in.

The service

Our social media management services for local service businesses

We handle the recurring content work, and you maintain control of how your business is represented. Every month, your package includes:

  • 8 social media posts We plan and write them for Facebook and Instagram, built around the services you want to promote and the customers you want to reach.
  • 1 blog article We write an article that answers common questions and explains your services, adding helpful content to your website.
  • Content visuals We edit the photos you supply or create custom graphics where appropriate.
  • Customer review highlights When you provide reviews and permission to use them, we turn them into social media content.
  • A dedicated account manager One point of contact for your brief and content plan.
  • Monthly reporting A report to help you review the month's activity and the performance metrics available.
Get started now £149 a month · no long contract · cancel with 30 days' notice
Who it is for

Who our social media management service is for

Our social media management is designed for trades and local service businesses, and here are the kinds of content we create for each:

Don't see your trade here? If you run a local service business, we will build a content plan around what you do.

Ready to show your work to more local customers?

Get started now
How it works

How our social media management works

Getting started takes four steps.

  1. Step 1

    Get started

    Fill in a short form with your details, and we will arrange your first month's payment.

  2. Step 2

    Tell us about your business

    Share a short overview of your services, target audience, goals, and preferred tone, whether friendly or formal.

  3. Step 3

    Agree on the content direction

    After we get your full brief, our team will reach out to discuss the content plan with you.

  4. Step 4

    Begin publishing

    When you have approved the content plan, your first post goes live in a week. After that, you get new content and a report in your inbox telling you all that we have done for the month.

What we need from you

We handle the planning and writing, but the content works best when it's built on your real work. Here's what we ask you to provide:

  • A completed brief: Your services, audience, preferred tone and goals. This is what we build your content around.
  • Photos of your work: Photos of completed jobs help most. We edit the suitable ones you send, and we create custom graphics where appropriate.
  • Access to your social media platforms: We will need access to your Facebook and Instagram pages so we can upload all the content.
Why Upsidia

Why choose us for your social media management

We specialise in digital marketing for tradespeople and local service businesses, not every industry. Here's what that means for you:

FAQs

Social media management FAQs

What is social media management?

It's the ongoing work of planning, writing, and publishing the content on your business's social media accounts and keeping it consistent. For a trade business, that means turning your services and completed jobs into posts customers can see.

Is social media marketing worth it for small businesses?

For many local businesses, yes. Customers often check a business online before getting in touch, and an active, professional profile shows them what you do. We can't promise specific results, but consistent content gives people a reason to trust you.

What's included in the monthly package?

Eight social media posts for Facebook and Instagram, one blog article, content visuals, customer review highlights, a dedicated account manager and a monthly report.

How much does social media management cost in the UK?

Prices vary widely depending on how much is included. Our monthly package is £149 per month and covers eight posts, a blog article, visuals and review highlights, a dedicated account manager and a monthly report.

Should I manage my social media myself or hire someone?

If you have the time and enjoy it, doing it yourself can work. Most tradespeople find it slips when the diary fills up, which is where handing it to a specialist helps. You keep control of how your business is represented, and we handle the planning and writing.

How long does it take to see results from social media?

It depends on your area, your trade and how often you post, so we can't give a fixed timeframe. Social media builds over time rather than overnight, which is why consistency matters.

What should a plumber, electrician, or cleaner post on social media?

A mix works best: completed jobs, before-and-after photos, tips for customers, answers to common questions, and genuine reviews. We plan this mix around the services you want to promote.

Which social media platforms are best for tradespeople?

Facebook and Instagram suit most local trades, as they are where customers look at completed work, read reviews, and find local service businesses. Our service covers both platforms.

Ready to show your work to more local customers?

We help local service businesses turn their services, completed work, and expertise into consistent content, so you can keep a professional online presence without planning and writing it all yourself.

£149 a month. No long contract.